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New Survey Shows California Latinos Support Rooftop Solar
Thursday, June 27th 2013 3:14 PM
By GetSolar Staff.

Solar is the preferred energy source of choice for Latinos in California, according to a poll commissioned by the William C. Velazquez Institute (WCVI). When given the option of energy sources, Latino voters overwhelmingly selected solar, to the tune of 89 percent. The poll, which was supported by Californians Against Utilities Stopping Solar Energy (CAUSE), also found that 80 percent of Latinos in Souther California believe that "state legislators should make it a high priority to increase the amount of rooftop solar energy in California."

These results reinforce data that the Latino community has a vested interest in renewable technologies, such as solar. 

"It is clear from the survey results that Latinos are making choices about their preferences of energy sources and those choices are clearly Green and rooted in not only public health concerns but excitement about the job potential that rooftop solar growth provides," said Antonio Gonzalez, WCVI's president.

The poll also found that Latinos demonstrate an overall high level of concern for air quality, and that the respondents believe that the  expansion of solar and other types of green technologies will be beneficial for both the job market and the overall economy, with more than half strongly agreeing that new jobs will be created as a direct result of a growing solar industry. Two thirds of respondents indicated that "increasing the use of clean, renewable energy is important," and that more than half would be less likely to support a political candidate who opposed green technology.

Global Strategy Group conducted the poll, which included randomly-selected, self-identified Latinos from Los Angeles, Orange, Riverside and San Bernardino counties who voted in the 2012 general election.

Rooftop Solar Especially Important
Of those polled, 80 percent believe that increasing the presence of rooftop solar in California should be a high priority in state legislation. The net metering law, which allows owners of rooftop solar panels to receive credit for any excess energy that they generate,  was supported by 70 percent of respondents. Nearly three quarters supported the following statement: "If customers are required to buy power from the utility at a certain price, the utility should have to buy excess power created by customers' solar panels at the same price."

According to those polled, almost 90 percent would be more likely to re-elect a legislator who supported higher clean air standards, and two-thirds would be less likely to re-elect a representative who were in the pocket of utility companies. 

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