The National Basketball Association’s Pheonix Suns have announced they will introduce a solar installation to a main parking garage at their stadium, the U.S. Airways Center. This move is a no-brainer from a marketing standpoint, and given the team’s name I’m actually surprised they hadn’t thought of this earlier.
The key take-a-way here is the fact that solar installations do not have to be big, flashy, impressive projects. They can be relatively mundane, functional improvements to existing infrastructure. Whether or not you’re the Phoenix Suns, and can take advantage of a marketing synergy, solar can provide a solution without overturning the existing paradigm of a home or a business. More and more, with the news that pops up (and will continue to emerge) about solar solving people’s problems, it becomes apparent that one of solar’s greatest assets is its flexibility. Across the scale, where there’s a hole or room for improvement, solar can meet the demand and fill the niche.
Though I can’t guarantee that solar can help the Suns win in the tough Western Conference.
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