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adam Said,
June 2nd, 2008 @3:43 am  

A friend of mine just pointed out that I failed to note that high oil prices will also increase the incentive to drill for oil in areas where it was previously cost prohibitive to do so (thanks, Melanie). In other words, it becomes economical to invest in $50,000 diamond-crusted drill bits and other advanced technologies when the going rate for oil is sufficiently high to yield a profit (http://www.bloomberg.com/apps/news?pid=20601086&sid=aalWn.eJHGZk&refer=latin_america).

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Margaret Collins Said,
June 2nd, 2008 @8:19 am  

I think this is a dead-on observation, Adam. I also think one aspect of the “innovation v. conservation” debate is that innovation inspires and encourages people. Conservation tends to do the opposite; it’s an “eat your vegetables” kind of sentiment. Partly that’s the fault of marketing and can change, but right now, looking forward to innovating new technologies and new ways to utilize and maximize the efficiency of our current technologies is much more positive. It shifts the burden of a lower-carbon economy from “do I have to?” to, “Oooh, can I?!”

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