The EE Times reports that Google is investing in another solar start-up. Most interesting to note is that the company they’re investing in, eSolar Inc., has a new method for installations based on “inexpensive computing power and algorithms. This new method of installing a solar power plant minimizes costly civil construction and the use of heavy equipment, reducing project cost and deployment time.”
I think it’s great to see Google investing in a company like this, and I can’t see any reason why the trend of large corporations pouring money into the solar industry won’t continue. Big companies got to be big because they make smart, disciplined decisions and they can see growth potential, and solar is catching their eye for obvious reasons.
The big-business lesson, as always, is try to be more like Google. For small businesses that aren’t in the solar industry, and are simply looking to expand or perhaps take advantage of these new technologies, there’s still reason to be happy about an announcement like this: research money is flooding in towards technological innovators, and the precision, efficiency, and ease of installing solar is only going to keep improving. It’s nice to know, when looking at an investment, that some of the smartest people in the world are working to tweak and improve every step of the process.
Coming from Boston, the idea of construction processes improving over time is a bit of a foreign concept, but hey, we’re entering a new world.




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