Ah, nothing like a mid-summer promotion… lucky for us, this one is actually pretty cool.

Sungevity, a California-based company that bankrolls the option to lease solar panels for an increasing number of Americans, is coming to five northeastern states — in an ice pop truck.

As part of the company’s Rooftop Revolution campaign, Sungevity representatives will pile into a bio-diesel-powerd ice pop truck equipped with solar panels and tour New York, New Jersey, Maryland, Massachusetts and Delaware. Destinations along the route include events like music festivals, county fairs, farmers markets and minor league baseball games.

Two other solar lease providers, SunRun and SolarCity, are already active in parts of New England and the Mid-Atlantic.

Patrick Crane, Sungevity’s Chief Marketing Officer, had the following to say about his company’s summer initiative:

[w]ith our ‘Rooftop Revolution’ campaign, we are taking the leadership position in breaking through the last major barrier to adoption – raising awareness around the ease, accessibility and most of all, the affordability of solar energy.

Why ice pops? Well, if you couldn’t tell, the campaign is ripe with symbolism, as explained in the press release:

[The ice pops] symbolize solar energy as the refreshing alternative to fossil fuel.  Quarters on Sungevity-branded seeded paper also will be distributed to symbolize the cost savings homeowners’ typically experience through the company’s $0down solar lease.

As hokey as the campaign may sound, who in their right mind is going to turn down a free ice pop in 100-degree heat?

All joking aside, it’s great news that Sungevity is moving into the northeast. While the region doesn’t get as much annual sunshine as some other parts of the country — like the southwest — its residents tolerate some of the highest electricity rates in the country. It is exactly here, where the price for conventional electricity is the highest, that solar power often makes the most financial sense.

Related: Lowe’s Teams with Sungevity to Offer Solar Lease Option, Starting in California