Ermenegildo Zegna—the high-fashion Italian menswear company known for its chic sports jackets and made-to-measure suits—has announced the debut of a solar luxury jacket in its Zegna Sport Spring/Summer 2008 collection.

The company claims the jacket is the first of its kind. Considering the international frenzy over the Anya Hindmarch ‘I’m Not a Plastic Bag’ totes, which sold out in the U.S. in several hours, it appears as if the fashion industry has discovered the profitability in catering to consumers who desire to be fashionably green.

According to Zegna’s press release, the Solar JKT is a durable “fusion of form and function” that combats “the growing uncertainties of climate change” by recharging cell phones of all stripes, iPods and other small electronic devices. The power source? A set of flexible solar panels in its detachable, neoprene collar.

The jacket will be available in two styles, bomber jacket and three-quarter sleeve, for the fashion-conscious, eco-friendly man.